Xirena

Xirena is a lifestyle brand whose roots reach from California in the 70s to the bohemian coastal town of Formentera, Spain. Founded by California-born creative director, Dierdre Roffoni, Xirena (pronounced SUH-ren-uh) means ‘mermaid’ in Spanish and finds its essence in carefree styling that is both effortless and accessible.

Xirena